Insights teams are judged by their ability to provide high impact insights to decision makers that they can use to decide what to do next. Relying solely on unweighted data could jeopardize your ability to do that.

Customer insights teams have been let down by traditional text analytics tools. There was so much promise early on. So how on earth did we get here?

Learn how to eliminate human bias from your analysis projects effectively. Improve decision-making and insights with these proven strategies.

David is a senior CX & Insights leader committed to driving meaningful change across organizations by focusing on uncovering actionable customer insights.

Your customer insights team should combine qualitative and quantitative data to gain a holistic understanding of the ‘why’ behind customer feedback. Here are a few suggestions....

Learn why negative customer feedback is your secret weapon for improving CX. Discover how to leverage criticism for deeper customer insights and business growth.

Discover how to leverage customer insights for banking success. Maximize retention and boost ROI with these expert tips and best practices.