Customer Insights Webinar Series

Webinar: Lessons from Michaels' Customer Insights Transformation

Deborah Walker knows a thing or two about customer insights and VoC.

The Director of Consumer Insights at Michaels has over 25 years of experience in customer insights, research, and analytics.

Her last five years have been spent leading Customer Insights at Michaels Stores, the leading arts and crafts store in the US with 1,300+ stores and revenue over $5B.

In this webinar, discover how Deborah transformed an inherited customer insights program into a driving force for business success. We'll chat about:

  • The art of the VoC overhaul: Uncover how to assess, revamp, and supercharge an existing program for maximum effectiveness.

  • Blueprint for success: Discover essential elements for a thriving VoC program in today's dynamic market.

  • Community-powered insights: Explore strategies for building a thriving customer community to fuel engagement and rich insights.

  • From feedback to action: Learn how to seamlessly integrate customer insights into your business strategy for meaningful change across your organization.

Don't miss this opportunity to learn from Deborah Walker's real-world experience to transform your approach to customer insights.

Share to: