Optimizing Decisions: Vet Your In-House Data Strategically

How do you make sure you are maximizing the customer data already sitting in-house?

Survey fatigue is real so there's no point sending a new NPS or CSAT survey if the answer to your business question is already available. Even a partial answer is enough to save headaches and inefficiencies. Next time an executive comes to you and asks, "can we survey X to learn about Y?", first scope out if this question can be answered by the customer data you already have in-house.