Gathering customer feedback is an essential part of any company’s growth strategy. Whether you’re looking to boost customer satisfaction (CSAT), net promoter score (NPS), or your customer effort score (CES), having the right feedback tools in place can make or break your ability to improve your customer experience.
There are many customer feedback platforms out there to choose from. These tools can do everything from helping you collect feedback, to analyzing it, and providing actionable insights to refine your overall customer strategy.
This article will cover the 25 best customer feedback tools to consider in 2024. Whether you’re in the market for a new platform or just getting started, we’ve got you covered.
Table of contents
What Is Customer Feedback Software?
Benefits of Collecting Customer Feedback
Best 25 Customer Feedback Platforms
What Is Customer Feedback Software?
A customer feedback platform is a software tool designed to collect, analyze, and manage customer feedback data from your customers. It’s a central hub where your team can gather insights through surveys, user reviews, NPS scores, and more. But it’s not just about collection — the best platforms help you make sense of the data and turn it into actionable steps to improve your business.
For a customer insights team, the stakes are high. You need to constantly monitor customer sentiment, measure satisfaction, and tweak strategies based on real-time feedback. With a robust feedback platform, you can stay ahead of customer needs and respond to issues before they escalate. Whether you’re optimizing a customer survey or analyzing patterns in qualitative data, you’ll want to pick a platform that provides the insights you need to stay customer-centric and drive business growth.
Definition of Customer Feedback
Customer feedback refers to the information, opinions, or insights that customers provide regarding their experiences with a product, service, or overall interaction with a business. This feedback is a crucial aspect of customer experience management, as it helps businesses understand customer perspectives, preferences, and satisfaction levels.
By collecting customer feedback, companies can gain valuable insights into what their customers think and feel about their offerings. This feedback can be gathered through various channels, including online reviews, social media, email, and in-person interactions, providing a comprehensive view of the customer experience.
Importance of Customer Feedback
Collecting customer feedback is essential for businesses to understand their customers’ needs, preferences, and pain points. This information is invaluable for making informed decisions that enhance and improve products and services. By actively collecting customer feedback, businesses can increase customer satisfaction, loyalty, and retention. Additionally, customer feedback provides insights into market positioning and strategies, enabling companies to stay competitive and adapt to changing market trends. In essence, customer feedback is a vital tool for any business looking to thrive in a customer-centric market.
Benefits of Collecting Customer Feedback
Collecting customer feedback offers numerous benefits that can significantly impact a business’s success. These benefits include:
Improved customer satisfaction and loyalty: By understanding and addressing customer needs, businesses can enhance the overall customer experience.
Enhanced product and service development: Feedback helps identify areas for improvement and innovation.
Increased customer retention and reduced churn: Satisfied customers are more likely to stay loyal and continue using a company’s products or services.
Better understanding of customer needs and preferences: Insights from feedback allow businesses to tailor their offerings to meet customer expectations.
Improved market positioning and competitiveness: Staying attuned to customer feedback helps businesses remain relevant and competitive.
Increased revenue and growth: Satisfied customers are more likely to make repeat purchases and recommend the business to others.
Best 25 Customer Feedback Platforms
If you’re in the market for a new customer feedback platform, choosing the right tool can be overwhelming. To help make the process easier, we’ve compiled a list of the 25 best customer feedback platforms in 2024.
Whether you’re focused on improving NPS, CSAT, or simply gathering real-time insights from your customers, these tools can help you gather, analyze, and act on valuable feedback.
1. Kapiche
Kapiche is an advanced AI-powered feedback software platform that excels at turning unstructured feedback into clear, actionable insights. With its robust auto-theming capabilities, Kapiche’s platform allows insights teams to easily theme and analyze large volumes of qualitative data from surveys, reviews, or customer conversations without manual tagging.
This significantly speeds up the feedback analysis process and provides deeper, more nuanced insights. Kapiche’s intuitive interface and customizable dashboards make it easy to share insights across teams and departments.
Best for: Mid-sized to enterprise businesses aiming to scale their feedback analysis processes without sacrificing the depth of insights. Especially suited for VoC and customer experience teams looking to unlock actionable data from qualitative feedback sources.
Notable features:
AI-driven thematic analysis
Customizable dashboards
Integration with existing feedback platforms (NPS, CSAT)
Real-time data aggregation
Pros: Kapiche shines in its ability to handle unstructured feedback and automate thematic analysis, offering deep insights with minimal manual input. The intuitive dashboard makes sharing insights easy, fostering collaboration across teams.
Cons: Pricing may be on the higher end for smaller businesses, and the platform’s advanced features may require some time for new users to fully harness.
2. Qualtrics
Qualtrics is a customer feedback platform providing a comprehensive solution for gathering feedback through surveys, polls, and other data collection methods. It offers advanced analytics to help companies understand customer sentiment, satisfaction, and loyalty. It can create tailored surveys and detailed reports, making it a top choice for enterprises looking to get a granular understanding of their customer base.
Best for: Enterprises and organizations focused on customer experience programs, NPS, and CSAT improvement.
Notable features:
Advanced survey customization
NPS, CSAT, and CES tracking
Basic unstructured data analysis
Pros: Qualtrics is known for its robust survey software and comprehensive customization options. It integrates with existing enterprise systems, making it a useful tool for businesses that need detailed feedback analysis.
Cons: High cost and complexity, especially when it comes to working with and interpreting unstructured customer data. Its advanced features may be overkill for small businesses or startups, and some users report a steep learning curve.
3. SurveyMonkey
SurveyMonkey is one of the most simple and affordable customer feedback tools. It allows businesses of all sizes to easily create surveys, polls, and quizzes. SurveyMonkey’s intuitive design and vast selection of question templates make it a go-to choice for businesses just starting with feedback collection. It also has a handful of advanced options designed to serve enterprise-level users looking for more sophisticated insights.
Best for: Small to mid-sized businesses, and teams looking for a cost-effective solution to quickly gather and analyze customer feedback.
Notable features:
Survey templates and question bank
Simple drag-and-drop interface
Real-time survey analytics
Integration with major business tools (Slack, Salesforce)
Pros: SurveyMonkey is known for its ease of use and affordability, making it ideal for small teams. Its integrations with other business tools make it easy to incorporate feedback data into broader customer insights efforts.
Cons: Its lower-priced plans lack some of the advanced features and customization options that larger companies might need for more in-depth feedback analysis.
4. Medallia
Medallia is an enterprise-level customer feedback platform that provides deep insights into the customer journey. With its real-time feedback capabilities, Medallia helps businesses understand customer behavior, preferences, and experiences across multiple touchpoints. It’s particularly popular with companies focused on improving customer retention and satisfaction by integrating feedback into daily operations.
Best for: Large enterprises focused on customer experience (CX) management and improving retention through continuous feedback loops.
Notable features:
Real-time feedback and alerts
AI-powered insights and predictive analytics
Multi-channel feedback (web, mobile, email, in-app)
Sentiment analysis and text analytics
Pros: Medallia’s ability to collect real-time feedback across multiple channels is unmatched, allowing for immediate action. Its predictive analytics help businesses stay ahead of customer needs and challenges.
Cons: The platform's complexity and pricing are better suited for large businesses, and the setup process can be lengthy.
5. Zonka Feedback
Zonka Feedback is a versatile customer feedback platform that enables businesses to gather customer insights through surveys, forms, and real-time feedback across multiple touchpoints. With a focus on improving customer satisfaction and loyalty, Zonka Feedback is particularly well-suited for businesses that want to capture feedback during important customer interactions. Its mobile-first approach makes it ideal for capturing feedback in real-time.
Best for: Small to mid-sized businesses looking for real-time customer feedback across digital and physical touchpoints.
Notable features:
NPS, CSAT, and CES surveys
Real-time feedback collection
Mobile app for on-the-go feedback gathering
Customizable survey templates
Pros: Zonka Feedback is easy to use and offers great value, especially for smaller businesses. Its mobile app is a standout feature for capturing real-time customer sentiments.
Cons: While effective for real-time feedback, Zonka may lack the depth and advanced analytics required by larger enterprises.
6. HubSpot Service Hub
HubSpot Service Hub is a powerful customer feedback tool integrated within the broader HubSpot ecosystem. Known for its ease of use, it enables businesses to create surveys, monitor customer satisfaction, and manage feedback within the same platform used for CRM and marketing. With customizable surveys and detailed analytics, Service Hub helps businesses enhance their customer support efforts while improving overall customer satisfaction.
Best for: Small to mid-sized businesses using HubSpot’s CRM and looking for a seamless way to manage feedback alongside marketing and sales data.
Notable features:
Customizable NPS, CSAT, and CES surveys
Integration with HubSpot CRM and marketing tools
Real-time analytics and reporting
Ticketing system for managing customer feedback
Pros: HubSpot Service Hub stands out for its integration with HubSpot’s broader platform, making it an excellent choice for businesses already using HubSpot CRM. Its user-friendly interface and easy setup are major advantages.
Cons: The advanced features are locked behind higher-tier pricing plans, which might be costly for small teams. Some users also report limited customization options compared to standalone feedback tools.
7. Typeform
Typeform is a sleek, user-friendly platform that stands out for its visually appealing survey design. The tool offers businesses a unique way to collect customer feedback with customizable forms that encourage higher response rates. Typeform’s conversational style makes it easier for companies to engage with customers and gather more insightful feedback, especially when compared to traditional surveys.
Best for: Teams looking for an engaging, interactive way to gather feedback, especially in industries like marketing and design where user experience is crucial.
Notable features:
Conversational forms and surveys
Easy drag-and-drop customization
Integration with over 500 apps (including Google Sheets, Slack, HubSpot)
Response piping for a personalized survey experience
Pros: Typeform excels in its user-friendly and visually engaging design, which leads to higher response rates. It’s also great for companies looking to create conversational surveys that feel less like traditional feedback forms.
Cons: It lacks some advanced analytics and reporting features that are standard in other feedback platforms, making it less ideal for teams that require deeper analysis of customer insights.
8. Hotjar
Hotjar is a unique feedback platform that focuses on understanding user behavior on websites. While known for its heatmapping and session recording capabilities, Hotjar also offers robust customer feedback tools. It enables businesses to gather real-time feedback from website visitors through surveys and feedback widgets, helping them improve user experience and identify areas of frustration.
Best for: Companies looking to improve website usability and user experience through real-time customer feedback.
Notable features:
Heatmaps and session recordings
On-site feedback widgets and pop-up surveys
User behavior insights and journey tracking
Instant visual feedback from website visitors
Pros: Hotjar’s combination of behavioral analytics and feedback tools makes it incredibly useful for businesses focused on improving website performance. Its heatmaps and session recordings give insights that few other feedback tools can offer.
Cons: It’s more website-focused, so it’s not ideal for businesses looking to collect feedback across multiple channels, such as email or in-app surveys.
9. CustomerSure
CustomerSure is a customer feedback tool specifically designed to close the feedback loop. The platform helps businesses capture customer insights, measure satisfaction, and act on feedback to improve loyalty and reduce churn. It also integrates customer feedback with business KPIs, helping companies tie their feedback efforts to measurable outcomes like retention and revenue growth.
Best for: Customer success teams and businesses that prioritize actionable insights and closing the feedback loop to boost customer retention.
Notable features:
Automated follow-up surveys to close the feedback loop
KPI tracking alongside customer feedback
Real-time CSAT and NPS reporting
Integration with CRM and helpdesk tools (Salesforce, Zendesk)
Pros: CustomerSure excels at tying feedback directly to business outcomes. Its ability to close the feedback loop is particularly beneficial for teams focused on customer retention and reducing churn.
Cons: The pricing might be on the higher side for smaller businesses. It’s also somewhat specialized, making it less ideal for companies needing a broader range of feedback collection tools.
10. GetFeedback by Momentive
GetFeedback, now part of Momentive (the parent company of SurveyMonkey), offers an easy-to-use solution for gathering customer feedback. The platform excels in collecting feedback through customer satisfaction surveys, NPS, and CES. With its drag-and-drop survey builder and real-time insights, it’s a fantastic option for teams looking to improve customer satisfaction and experience quickly.
Best for: Teams needing an agile solution to improve customer experience metrics like NPS, CES, and CSAT.
Notable features:
Real-time NPS, CSAT, and CES tracking
Drag-and-drop survey builder
CRM integration with Salesforce
Mobile-optimized surveys
Pros: GetFeedback stands out for its Salesforce integration and ease of use, especially for teams focused on improving CX metrics. It’s fast to set up and offers real-time insights to drive action.
Cons: Its functionality can be somewhat limited compared to more robust platforms, especially when it comes to deep analytics and multi-channel feedback collection.
11. Survicate
Survicate is a versatile customer feedback tool that helps businesses gather insights through surveys, polls, and feedback widgets. It integrates seamlessly with various platforms like HubSpot, Intercom, and Google Analytics, enabling teams to collect feedback across multiple channels. With its customizable surveys and real-time reporting, Survicate empowers businesses to make data-driven decisions that enhance customer experience.
Best for: Teams looking for a multi-channel feedback solution that integrates with their existing tools for seamless data collection.
Notable features:
Survey and feedback forms for websites and emails
Integration with popular CRMs and marketing tools
Automated feedback collection with targeted surveys
Real-time reporting and analytics
Pros: Survicate offers a strong combination of ease of use and powerful integrations, making it a great option for businesses seeking to streamline their feedback processes. The customizable surveys can be deployed across various touchpoints, providing flexibility in data collection.
Cons: Some users have reported limitations in advanced analytics features compared to other feedback tools. The free plan has restrictions that may not meet the needs of larger teams.
12. Feedier
Feedier is a customer feedback tool that focuses on enhancing the feedback experience for users. It offers gamified surveys, customizable feedback forms, and integrations with CRM platforms. Feedier's unique approach to collecting feedback aims to improve response rates and provide actionable insights that can drive business improvements.
Best for: Companies looking to gamify the feedback collection process to boost engagement and response rates.
Notable features:
Gamified survey experiences
Integration with CRM tools
Customizable feedback forms
Real-time analytics and insights
Pros: Feedier’s gamified approach sets it apart from traditional feedback tools, making it a fun and engaging way to gather insights. This can lead to higher response rates and more valuable feedback.
Cons: Some users may find the gamification approach less suitable for serious feedback contexts. Additionally, the advanced features are available only in higher-tier plans.
13. UserVoice
Pricing: Free plan available; paid plans start at $499 per month
UserVoice is a customer feedback tool tailored for product teams seeking to understand user needs and prioritize feature requests. It provides a platform for collecting user feedback through surveys and forums, helping teams align their product roadmaps with customer expectations. With UserVoice, companies can create a continuous feedback loop that enhances product development and customer satisfaction.
Best for: Product managers and development teams looking to gather user feedback and prioritize feature requests effectively.
Notable features:
User feedback forums for feature requests
Customizable surveys for user insights
Real-time reporting and analytics
Integration with popular project management tools
Pros: UserVoice is particularly effective for product teams due to its focus on feature requests and user feedback. The ability to prioritize feedback helps teams stay aligned with user needs.
Cons: The pricing can be quite high for smaller teams, and the platform may have limitations for companies seeking broader feedback capabilities beyond product management.
14. Mopinion
Mopinion is a feedback management platform that specializes in gathering user feedback across digital channels, such as websites and apps. With its powerful feedback analytics and reporting capabilities, Mopinion enables businesses to turn customer insights into actionable improvements. Its user-friendly interface and flexibility make it suitable for various industries looking to enhance their digital customer experience.
Best for: Companies seeking to improve their digital user experience through comprehensive feedback collection and analysis.
Notable features:
Multi-channel feedback collection (web, mobile, email)
Advanced analytics and reporting features
Customizable feedback forms
Integration with existing business tools
Pros: Mopinion’s strength lies in its ability to collect feedback from various digital touchpoints, providing a holistic view of the customer experience. Its advanced analytics help teams gain valuable insights quickly.
Cons: The platform may require some time to set up and integrate with existing systems, and its pricing can be a barrier for smaller businesses.
15. Jotform
Jotform is an intuitive form builder that enables businesses to create customized surveys and feedback forms without any coding knowledge. Its drag-and-drop interface makes form creation simple and efficient. Jotform offers various templates to suit different industries and feedback needs, making it a flexible option for collecting customer insights.
Best for: Teams needing a simple, customizable solution for creating surveys and forms tailored to their specific needs.
Notable features:
Drag-and-drop form builder
Hundreds of customizable templates
Conditional logic for tailored experiences
Integration with over 100 apps, including CRM and email marketing tools
Pros: Jotform's ease of use allows even non-technical users to create engaging forms quickly. Its extensive template library provides a solid starting point for various feedback needs.
Cons: Some advanced features are only available in higher-tier plans, and the free plan has limited submissions. The interface may feel overwhelming to users new to online form creation due to the abundance of options.
16. Nicereply
Nicereply focuses on collecting customer feedback through simple surveys embedded in customer interactions, such as emails and chat support. The tool provides quick insights into customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES). Nicereply helps teams measure and enhance customer service quality based on direct feedback.
Best for: Customer support teams wanting to measure satisfaction and gather insights post-interaction effectively.
Notable features:
CSAT, NPS, and CES surveys
Customizable survey design
Real-time feedback analytics
Integration with popular helpdesk tools like Zendesk and Intercom
Pros: Nicereply’s focus on post-interaction feedback allows for immediate insights into customer service quality. Its integration with helpdesk tools streamlines the feedback collection process.
Cons: The platform primarily targets customer support feedback, which may limit its usefulness for broader customer insights programs. The pricing can increase quickly for larger teams needing more responses.
17. CustomerGauge
CustomerGauge is a comprehensive feedback tool that focuses on collecting and analyzing customer insights through the Net Promoter System (NPS). It enables organizations to measure customer loyalty and satisfaction effectively. CustomerGauge offers in-depth reporting and insights, helping teams understand customer feedback and drive actionable improvements.
Best for: Organizations seeking to implement the NPS methodology and gain actionable insights to improve customer loyalty.
Notable features:
NPS surveys and analytics
Customizable dashboard for tracking key metrics
Automated follow-up tasks for low-scoring customers
Integrations with CRM and email marketing platforms
Pros: CustomerGauge’s focus on NPS provides a clear framework for measuring and improving customer loyalty. Its reporting features allow organizations to gain valuable insights into customer sentiment.
Cons: The platform's pricing can be steep for small businesses, and it may require a learning curve to utilize all available features effectively.
18. Survio
Survio is an easy-to-use online survey tool that helps businesses create customized surveys quickly. With a range of pre-made templates and an intuitive interface, Survio is ideal for gathering customer feedback without requiring advanced technical skills. The platform allows users to analyze feedback effectively, making it suitable for businesses of all sizes.
Best for: Organizations looking for a straightforward survey tool that can be set up quickly and delivers useful insights.
Notable features:
Pre-designed survey templates for various industries
Real-time results tracking and reporting
Customizable design options
Integration with Google Sheets for data analysis
Pros: Survio’s user-friendly interface makes it easy for anyone to create surveys, even without prior experience. The availability of a free plan allows users to test the platform before committing to a paid subscription.
Cons: The free plan is limited in terms of features and responses. Advanced analytics and more robust functionalities require a higher-tier subscription.
19. Alchemer (formerly SurveyGizmo)
Alchemer offers a powerful survey platform designed for businesses that need advanced survey capabilities. It provides a range of customization options and robust analytics tools, making it suitable for in-depth customer feedback analysis. Alchemer's focus on data security and compliance makes it an ideal choice for enterprises handling sensitive information.
Best for: Companies seeking advanced survey features and strong data analysis capabilities for detailed customer insights.
Notable features:
Extensive customization options for surveys
Advanced analytics and reporting tools
Integration with numerous third-party applications
Enhanced data security features
Pros: Alchemer’s flexibility allows businesses to create tailored surveys that fit their needs perfectly. The advanced reporting features provide actionable insights that drive strategic decisions.
Cons: The platform may have a steeper learning curve for users unfamiliar with advanced survey tools. Pricing can escalate quickly for larger teams requiring more features.
20. Delighted
Delighted focuses on simplicity, providing businesses with a straightforward way to gather customer feedback through NPS (Net Promoter Score) surveys. The platform allows users to set up surveys quickly and receive real-time insights. Delighted also offers integrations with various tools for enhanced analytics.
Best for: Businesses looking for an easy-to-implement NPS solution for quick feedback.
Notable features:
Automated survey delivery via multiple channels (email, SMS, web)
Real-time dashboards for quick insights
Integration with platforms like Slack and Salesforce
Customizable survey designs
Pros: Delighted's simplicity and focus on NPS make it a great choice for teams wanting fast feedback. Its user-friendly interface helps organizations quickly gain insights without extensive training.
Cons: The focus on NPS may limit options for more detailed qualitative feedback. Users looking for advanced analytics may find it lacking.
21. Crowdsignal
Crowdsignal (formerly Polldaddy) enables users to create surveys, polls, and quizzes easily. It offers an intuitive interface and a variety of question types. Crowdsignal is suitable for gathering feedback on various platforms, including websites and social media.
Best for: Organizations that want a versatile tool for surveys and polls across multiple channels.
Notable features:
Custom branding options for surveys
Integration with WordPress for easy embedding
Various question types and formats
Mobile-friendly design
Pros: Crowdsignal's versatility allows businesses to gather feedback through multiple channels. Its integration with WordPress makes it an excellent choice for content-driven organizations.
Cons: Some users may find the analytics less comprehensive than competitors. The free plan is limited in features and responses.
22. SurveyHero
SurveyHero is an easy-to-use survey tool that allows businesses to create custom surveys with various question types. The platform emphasizes user experience, ensuring that surveys are straightforward for respondents. SurveyHero also offers real-time reporting and analysis.
Best for: Teams that need a simple, user-friendly tool for gathering customer feedback.
Notable features:
Customizable survey templates
Real-time data analysis and reporting
Integration options with Google Sheets and Zapier
Multi-language support for international surveys
Pros: SurveyHero’s ease of use makes it accessible for teams without extensive technical knowledge. The multi-language support broadens its applicability for global businesses.
Cons: The free plan has limitations on the number of responses and features. Advanced analytics tools are only available in the higher tiers.
23. Opinion Stage
Opinion Stage focuses on creating engaging surveys, quizzes, and polls that encourage user interaction. The platform allows businesses to collect valuable feedback while providing a fun experience for respondents. Opinion Stage offers analytics to help teams understand customer sentiments better.
Best for: Brands looking to create engaging and interactive surveys that capture attention.
Notable features:
Customizable survey and quiz designs
Social sharing options to expand reach
Real-time analytics and reporting
Integration with marketing automation tools
Pros: Opinion Stage’s engaging format leads to higher participation rates. Its social sharing options help expand feedback collection beyond existing customer bases.
Cons: The free plan is limited in terms of features and branding options. Some advanced features require a paid subscription.
24. MySurveyLab
MySurveyLab is a flexible survey platform that caters to businesses of all sizes. It offers a wide range of customization options, allowing users to create tailored surveys to meet specific needs. The platform also provides robust reporting tools for analyzing feedback.
Best for: Organizations needing a highly customizable survey tool for diverse feedback requirements.
Notable features:
Wide variety of question types and survey formats
Advanced reporting and analytics
White-label options for branding
Multi-channel distribution (web, email, mobile)
Pros: MySurveyLab's flexibility and customization options make it ideal for businesses with unique feedback needs. Its advanced analytics tools provide detailed insights into survey results.
Cons: The platform's extensive features may be overwhelming for new users. Some users may find the interface less intuitive compared to competitors.
25. Canny
Canny is a dedicated customer feedback management tool that helps teams collect, prioritize, and track user feedback effectively. It allows businesses to create a centralized hub for customer insights, making it easy to understand what users want and need.
Best for: Product teams and companies that prioritize feature requests and user feedback, allowing for a streamlined process in tracking customer insights and implementing changes based on that feedback.
Notable features:
Customizable feedback boards
Upvoting system for user suggestions
Product roadmap visualization
Integration with tools like Slack, Intercom, and more
Pros: Canny’s intuitive interface encourages user engagement and helps teams prioritize feedback based on real user demand. The upvoting feature is particularly useful for gauging interest in specific ideas.
Cons: While it excels in feedback management, Canny may not offer the same depth of customer service features found in more comprehensive platforms. Additionally, some users might find it limiting if they need broader survey capabilities.
Choosing the Right Customer Feedback Tool
Choosing the right customer feedback tool is crucial for effective feedback collection and analysis. When selecting a tool, consider the following factors:
Ease of use and integration with existing systems: The tool should be user-friendly and compatible with your current software.
Customization options for feedback forms and surveys: Look for tools that allow you to tailor feedback forms to your specific needs.
Data analysis and reporting capabilities: The tool should offer robust analytics to help you make sense of the feedback data.
Scalability and flexibility for growing businesses: Ensure the tool can grow with your business and adapt to changing needs.
Cost and pricing plans: Consider your budget and choose a tool that offers good value for money.
Customer support and service: Reliable customer support is essential for resolving any issues and maximizing the tool’s potential.
Best Practices for Collecting Customer Feedback
To collect effective customer feedback, follow these best practices:
Make feedback collection a priority: Integrate it into your overall customer experience strategy.
Use multiple channels to collect feedback: Gather insights from online reviews, social media, email, and in-person interactions.
Keep feedback forms and surveys concise and easy to complete: This encourages more customers to participate.
Analyze and act on feedback in a timely and transparent manner: Show customers that their feedback is valued and leads to real changes.
Close the feedback loop: Respond to customers and implement changes based on their feedback.
Continuously monitor and improve feedback collection processes: Ensure accuracy and effectiveness by regularly reviewing and refining your methods.
By following these best practices, businesses can effectively collect and utilize customer feedback to drive improvements and enhance the overall customer experience.
Let Us Help You
Having the right tools to collect and analyze customer feedback is more important than ever. As we've explored the 25 best customer feedback tools in 2024, you've probably seen the available platforms have quite a range of capabilities. If you're looking for help making sense of your unstructured text data, we'd love to support you at Kapiche.
Kapiche’s AI-powered platform is designed to help you capture valuable insights and adapt your customer feedback strategies in real-time. The user-friendly interface helps you effortlessly collect and analyze feedback, ensuring you stay ahead in understanding your customers' needs.
Watch an on-demand demo of Kapiche here, and discover how we can help you unlock the full potential of your customer insights.
