Andrew MaherHas it been a while since you heard the story of “The Three Little Pigs?”. I bet you still remember how the story unfolds. This is because storytelling evokes a strong neurological response. You’re more likely to remember a good story than a PowerPoint presentation, high level NPS scores and numbers on a spreadsheet. It's easier for executives to understand behavior drivers if your reporting follows storytelling techniques that have stood the test of time.
blogs